1 UX Designer
Research - Learn about potential users and how they find games
Analysis - User needs and site organization
Design - Iterative process with usability testing
Solution - Mid-fidelity Sketch Prototype
Background of the store and looking at their current website.
Reviews of The Game Shelf and other similar local businesses.
Interviews with gamers with different levels of experience with the hobby.
Weird issues with the industry - publishers don't let local stores sell their products online.
Competitive analysis - What are some other similar business doing on their websites? What features do they have?
Synthesizing the Research
Affinity Map - What things about board game stores are important to customers?
Word of mouth or recommendations are a key way to find games.
People play games because they like hanging out with family/friends.
Browsing games is fun - artwork catches people’s eye.
Task Analysis - What are the steps in buying a board game?
Who Are We Designing For?
Initial Sketches - Basic Wireframes
Usability Testing and Iterations
Changes between Version 1 and 2 include:
Added a lot more pictures
Fixed some issues like things not being in typographical order
Moved the “Jason’s Thoughts” and renamed it to give it less prominence
Added the Gamefinder description to the product pages
What I Learned
Major Takeaways from this Project
Use the appropriate level of fidelity for the feedback needed.
This was designed with only one persona in mind - adding more would probably have a fairly big influence on the design.